A Case Study On The Digital Make Over Of JessicaSimpson.com
06-07-2010, 17:16
Challenge
Jessica Simpson was looking to revamp her digital presence. With less than two weeks until the launch of her new single “Who We Are” and reality television series “The Price Of Beauty”, Jessica wanted to:
After extensively researching web development and internet marketing companies, Jessica Simpson selected MyMojo, a company specializing in brand building and traffic monetization for talented individuals. With the continued release of new Jessica Simpson Collection merchandise and fans’ growing interest in Jessica’s involvement with the charity organization Operation Smile, it was crucial to develop a comprehensive site indicative of all of Jessica’s interests.
MyMojo’s Chief Executive Officer, Erik Simons, remarked, “Our proprietary web creation platform allows us to create sites in a matter of days instead of weeks or months, as you would typically expect. Even better, our solution provides clients with a 'one stop shop' to manage their content, send updates to their fans, monetize off of the traffic, distribute media, and more - all from the admin section of their site.”
Program Details
The site’s features include streaming video, downloadable music, photographs, biographical information, up-to-date news, personal journal entries, beauty tips, social networking content/ links, and a shop that sells the JS collection and perfume line. Fans can register for an account to receive Jessica’s newsletters, compete in contests, and even win a chance to meet Jessica herself.
Additionally, the site was marketed through proper page optimization to increase traffic from the search engines, social media promotions, press releases, and a myriad of offline initiatives (including verbal mentions on Ryan Seacrest Radio, public appearances on Dave Letterman, private concert performances with Clear Channel Radio/ IHeartRadio, and more.)
By providing artists, celebrities, and other talented individuals with innovative digital solutions, MyMojo maximizes brand awareness, increases fan loyalty, and creates a variety of alternative revenue streams.
About MyMojo
MyMojo is an interactive marketing services and digital brand monetization company. The company was cofounded in 2007 by John Ferber (the founder of advertising.com, the world’s largest online advertising and marketing services company), internet marketing expert, Erik Simons, and long-time music industry executive, Jerry Blair. MyMojo combines technology and service offerings to help content providers maximize the value of their intellectual property. MyMojo has undertaken projects for leading talent, including recording artist and television star Jessica Simpson, Latin award-winning musician Thalia, celebrity chef Todd English, and world-renowned singer/ songwriter Mika.
Challenge
Jessica Simpson was looking to revamp her digital presence. With less than two weeks until the launch of her new single “Who We Are” and reality television series “The Price Of Beauty”, Jessica wanted to:
- Develop a website that more accurately portrays her image and overall brand
- Utilize novel technologies and features to more actively engage with her fans
- Leverage new media opportunities
- Provide users with a way to purchase her merchandise
After extensively researching web development and internet marketing companies, Jessica Simpson selected MyMojo, a company specializing in brand building and traffic monetization for talented individuals. With the continued release of new Jessica Simpson Collection merchandise and fans’ growing interest in Jessica’s involvement with the charity organization Operation Smile, it was crucial to develop a comprehensive site indicative of all of Jessica’s interests.
MyMojo’s Chief Executive Officer, Erik Simons, remarked, “Our proprietary web creation platform allows us to create sites in a matter of days instead of weeks or months, as you would typically expect. Even better, our solution provides clients with a 'one stop shop' to manage their content, send updates to their fans, monetize off of the traffic, distribute media, and more - all from the admin section of their site.”
Program Details
The site’s features include streaming video, downloadable music, photographs, biographical information, up-to-date news, personal journal entries, beauty tips, social networking content/ links, and a shop that sells the JS collection and perfume line. Fans can register for an account to receive Jessica’s newsletters, compete in contests, and even win a chance to meet Jessica herself.
Additionally, the site was marketed through proper page optimization to increase traffic from the search engines, social media promotions, press releases, and a myriad of offline initiatives (including verbal mentions on Ryan Seacrest Radio, public appearances on Dave Letterman, private concert performances with Clear Channel Radio/ IHeartRadio, and more.)
By providing artists, celebrities, and other talented individuals with innovative digital solutions, MyMojo maximizes brand awareness, increases fan loyalty, and creates a variety of alternative revenue streams.
About MyMojo
MyMojo is an interactive marketing services and digital brand monetization company. The company was cofounded in 2007 by John Ferber (the founder of advertising.com, the world’s largest online advertising and marketing services company), internet marketing expert, Erik Simons, and long-time music industry executive, Jerry Blair. MyMojo combines technology and service offerings to help content providers maximize the value of their intellectual property. MyMojo has undertaken projects for leading talent, including recording artist and television star Jessica Simpson, Latin award-winning musician Thalia, celebrity chef Todd English, and world-renowned singer/ songwriter Mika.
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A Case Study On The Digital Make Over Of JessicaSimpson.com
ChallengeJessica Simpson was looking to revamp her digital presence. With less than two weeks until the launch of her new single “Who We Are” and reality television series “The...
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